John Lewis returns as the king of Christmas ad’s with #BusterTheBoxer

The holy grail has arrived; it’s big, expensive and available on a screen near you – the John Lewis Christmas advert of course; the highly anticipated annual campaign has rightly earned its title as the king of Christmas ad’s, and unlike Christmas it never fails to disappoint. The countdown to the event, which has been likened to the countdown of Christmas itself, has been the topic of conversation amongst the marketing and advertising world for the last several weeks. What will they do, and how will they top last year’s #ManOnTheMoon, which received a phenomenal 25 million views on YouTube.

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