Christmas is coming in case you hadn’t noticed, not that the world is going to let you forget it. Whilst the build-up has been slowly rising these last few weeks, overnight it appears the nation has burst into the festive season – and this year the Christmas season is even more unavoidable. With the help of the digital world the public are now saturated with adverts and marketing campaigns, creating more potential customers than ever before.
The world has never been more socially aware than it is today; in recent years the world and our society has taken important steps to becoming a more accepting and inclusive one. However, there is still aspects of day to day life that are living in the past and one of them is the Web. While this may seem disputable due to the fact that new technology puts the Web in the driving seat of development, it has limited accessibility which is making it outdated. The Web has benefitted a large majority but certainly not everyone – and not for a lack of trying.
SEO has become a fundamental part of digital marketing for websites, as the technology and algorithms used to carry out the process are constantly improving. Search engine optimisation is essentially the process of optimizing a website to ensure it is as search engine friendly as possible, and ensuring that search engines recognize that. Google uses their own set of algorithms to show what they don’t want, and then SEO experts must work around these set rules to avoid penalties and to successfully achieve organic traffic.
Within the last 10 years’ technology has experienced a growth like no other; our society’s ability to create and understand advanced technology has become the norm, leaving us in a world saturated with mobiles, laptops and more. Whilst in the past the mere thought of a talking watch seemed inconceivable, it is now a reality that no longer shocks us thanks to the innovation technology has and continues to experience.