Before we dive into SEO and dissect what makes it so crucial, we firstly must to define what it is. In a nut shell, it’s the process of optimizing a website to ensure it is as search engine friendly as possible, and ensuring that search engine recognizes that. SEO has become a well-known web process and if you want your business to succeed, it is undoubtedly a necessity. At its simplest function SEO is how you gain traffic from free search results via search engines – often referred to as organic traffic. If you plan on having a successful business, not only must you have a great website that is both aesthetically pleasing and easy to navigate but it must be searchable. Having a fantastic website that no one can find via search engines is like kitting out a shop and leaving the shutters closed.