How did Pepsi get it so wrong?

Modern day media is one of the world’s most powerful platforms. It allows anyone to share, tweet and post any opinion they have, bringing issues and inequalities to mainstream attention.  This has led to an increased awareness of the issues and conflict that some people face every day, and has inspired many to fight for their freedom and their rights. Many have responded to the rising conflict in various different ways, and it appears Pepsi is one of them.

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Will Samsung survive? Why businesses rebrand.

Building a business is not an easy accomplishment, and building a successful one is even harder. So why after achieving the desired status, do many businesses opt for a rebrand? After having spent years curating the perfect a brand image, some choose to discard all the decisions and details they began with, in favour for newer, fresher ideas.

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Is there any truth to the consultant stereotypes?

Consultancy as an industry and a profession has been gaining recognition over the last decade, yet what most people don’t realise is that consulting is an old time practice that dates back throughout business. Since it was first introduced to the UK in the 1950s, consultancy has gone onto expand into multiple industries, with a variety of roles to offer. As it stands today the industry is worth £12bn and employs more than 80,000 consultants; and is only continuing to grow.

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