10 months ago I started my placement as a digital marketing assistant feeling nervous and apprehensive; today I finished that placement confident in myself and my future, something I never thought I’d be. I wouldn’t identify as a shy person, nor a loud person, instead fitting somewhere comfortably in the middle. And like any person I have had doubts in my ability to succeed and achieve, but this placement has helped me to realise that I can succeed, and will if I’m willing to work for it.
Content marketing has made a case for itself over the last few years, and has established itself as a successful strategy that companies can utilize to gain customers. It has been widely accepted by the industry, so much so that the term is frequently used within day to day business, but what does it actually mean?