Content marketing has made a case for itself over the last few years, and has established itself as a successful strategy that companies can utilize to gain customers. It has been widely accepted by the industry, so much so that the term is frequently used within day to day business, but what does it actually mean?
Modern day media is one of the world’s most powerful platforms. It allows anyone to share, tweet and post any opinion they have, bringing issues and inequalities to mainstream attention. This has led to an increased awareness of the issues and conflict that some people face every day, and has inspired many to fight for their freedom and their rights. Many have responded to the rising conflict in various different ways, and it appears Pepsi is one of them.
Building a business is not an easy accomplishment, and building a successful one is even harder. So why after achieving the desired status, do many businesses opt for a rebrand? After having spent years curating the perfect a brand image, some choose to discard all the decisions and details they began with, in favour for newer, fresher ideas.
Consultancy as an industry and a profession has been gaining recognition over the last decade, yet what most people don’t realise is that consulting is an old time practice that dates back throughout business. Since it was first introduced to the UK in the 1950s, consultancy has gone onto expand into multiple industries, with a variety of roles to offer. As it stands today the industry is worth £12bn and employs more than 80,000 consultants; and is only continuing to grow.
Before we dive into SEO and dissect what makes it so crucial, we firstly must to define what it is. In a nut shell, it’s the process of optimizing a website to ensure it is as search engine friendly as possible, and ensuring that search engine recognizes that. SEO has become a well-known web process and if you want your business to succeed, it is undoubtedly a necessity. At its simplest function SEO is how you gain traffic from free search results via search engines – often referred to as organic traffic. If you plan on having a successful business, not only must you have a great website that is both aesthetically pleasing and easy to navigate but it must be searchable. Having a fantastic website that no one can find via search engines is like kitting out a shop and leaving the shutters closed.
Technology today has never been more innovative or progressive, hence why our society is transitioning to online platforms more so than ever. With websites now accessible via multiple devices in just a few clicks, they continue to rise in popularity for both businesses and customers. This abundance of new websites has resulted in increasing competition amongst companies to have their website seen and heard. In order to make their business memorable companies tend to lean on their logo.
In today’s society every industry is facing change as it adapts to the digital world, discovering how technology can enhance their day to day business. Within marketing this couldn’t be more true, the digital development has seen marketing expand its reach into the online realm. Marketing has proven its ability to adapt over the years, continuing to create strategies that work with new technologies used throughout mainstream media.
Christmas is coming in case you hadn’t noticed, not that the world is going to let you forget it. Whilst the build-up has been slowly rising these last few weeks, overnight it appears the nation has burst into the festive season – and this year the Christmas season is even more unavoidable. With the help of the digital world the public are now saturated with adverts and marketing campaigns, creating more potential customers than ever before.
The world has never been more socially aware than it is today; in recent years the world and our society has taken important steps to becoming a more accepting and inclusive one. However, there is still aspects of day to day life that are living in the past and one of them is the Web. While this may seem disputable due to the fact that new technology puts the Web in the driving seat of development, it has limited accessibility which is making it outdated. The Web has benefitted a large majority but certainly not everyone – and not for a lack of trying.
SEO has become a fundamental part of digital marketing for websites, as the technology and algorithms used to carry out the process are constantly improving. Search engine optimisation is essentially the process of optimizing a website to ensure it is as search engine friendly as possible, and ensuring that search engines recognize that. Google uses their own set of algorithms to show what they don’t want, and then SEO experts must work around these set rules to avoid penalties and to successfully achieve organic traffic.