In today’s society every industry is facing change as it adapts to the digital world, discovering how technology can enhance their day to day business. Within marketing this couldn’t be more true, the digital development has seen marketing expand its reach into the online realm. Marketing has proven its ability to adapt over the years, continuing to create strategies that work with new technologies used throughout mainstream media.
Christmas is coming in case you hadn’t noticed, not that the world is going to let you forget it. Whilst the build-up has been slowly rising these last few weeks, overnight it appears the nation has burst into the festive season – and this year the Christmas season is even more unavoidable. With the help of the digital world the public are now saturated with adverts and marketing campaigns, creating more potential customers than ever before.
The world has never been more socially aware than it is today; in recent years the world and our society has taken important steps to becoming a more accepting and inclusive one. However, there is still aspects of day to day life that are living in the past and one of them is the Web. While this may seem disputable due to the fact that new technology puts the Web in the driving seat of development, it has limited accessibility which is making it outdated. The Web has benefitted a large majority but certainly not everyone – and not for a lack of trying.
SEO has become a fundamental part of digital marketing for websites, as the technology and algorithms used to carry out the process are constantly improving. Search engine optimisation is essentially the process of optimizing a website to ensure it is as search engine friendly as possible, and ensuring that search engines recognize that. Google uses their own set of algorithms to show what they don’t want, and then SEO experts must work around these set rules to avoid penalties and to successfully achieve organic traffic.
Within the last 10 years’ technology has experienced a growth like no other; our society’s ability to create and understand advanced technology has become the norm, leaving us in a world saturated with mobiles, laptops and more. Whilst in the past the mere thought of a talking watch seemed inconceivable, it is now a reality that no longer shocks us thanks to the innovation technology has and continues to experience.
The holy grail has arrived; it’s big, expensive and available on a screen near you – the John Lewis Christmas advert of course; the highly anticipated annual campaign has rightly earned its title as the king of Christmas ad’s, and unlike Christmas it never fails to disappoint. The countdown to the event, which has been likened to the countdown of Christmas itself, has been the topic of conversation amongst the marketing and advertising world for the last several weeks. What will they do, and how will they top last year’s #ManOnTheMoon, which received a phenomenal 25 million views on YouTube.
Samsung pride themselves on the fact they are one of the top technology innovators in the world, constantly working towards producing the best product on the market. Not only do they pride themselves on this trait, but they market themselves as this – the reliable source for top of the range tech; however, following the Galaxy Note7 we’re not so sure they can say that anymore.
Last week some of the team at here boxChilli ventured out of Hampshire and into the country’s capital for the Technology for Marketing 2016 event. When we eventually got there, thanks to traffic and an abundance of one way roads that made finding somewhere to park near impossible, we found ourselves in Olympia hall surrounded by like-minded marketing professionals bursting with creativity and ideas.
Undoubtedly social media is an essential part of culture in the modern day. Its reach is continuing to grow, accessing new audiences every day, making it the perfect platform for businesses. Facebook and Twitter were the original networks that dominated the sector, and have seen many companies come and go (remember Vine?). Others have been successful in cracking the societal code and have been accepted into a part of daily routine, Instagram and Snapchat for example.
Marketing is not as simple as it used to be, fact. Past campaigns, adverts and slogans all have one trait in common; they promote and provide solutions towards a happy resolution. It is seen to be an unquestionable feat that when you buy their product you will then become happy. The era of marketing in the 1960s is a prime example for an industry that mass produced a happy advert equals happy customer format.